The Social Media Project Manager, reporting to the Assistant Director, Marketing, will support the LA Phil social media team with special projects, social ad placements, community management, and event coverage across LA Phil’s social channels.
Support in the implementation of social media paid campaigns:
Coordinate with various departments to build Facebook ad campaigns for non-marketing initiatives
Set metrics and track progress of campaigns and provide final report results for projects including recommendation for the following season or next campaign
Advancing CRM target list request to support Facebook event respond and advertiser access campaigns
Work closely with copy writers to advance advertising and evergreen copy (i.e. lookbacks, TBT)
Support in creating a content calendar for all social platforms, support creative development scheduling. Coordinate with archival, editorial, and creative services to secure assets (images, video and copy)
Attend events and post appropriate social media content in real time or coordinate with other departments to receive social media content. Events may be offsite and include rehearsals, community concerts, photo/video shoots, community initiatives, and collaborations
Work as part of a team that regularly monitors patron messages and inquiries on social, to proactively address patron questions or customer facing concerns
Collaborate as the day-to-day community manager across LA Phil channels, including responding and monitoring the Phil’s social media channels on assigned days
Identify and create relationships with social influencers as well as other community managers across the classical music, City of Los Angeles, and live entertainment communities.
Other duties as assigned
Innovative and creative thinker with strong writing and storytelling skills with a minimum of 2 years experience working in social media.
Deep knowledge of current and upcoming social media platforms and proven experience building and managing content calendars, large-scale communities and partner relationships
Understanding of how social media fits within the marketing and communications mix as well as knowledge of other marketing disciplines
Excellent written, verbal, interpersonal communications, and active listening skills
Working business knowledge of Photoshop, Instagram, Facebook, Snapchat, Twitter, and YouTube along with apps that assist on content editing such as Mojo, In-Shot, Pixaloop, etc.
Experience utilizing Community Management & Analytic tools such as Sprout Social, Hootsuite, Later and Brand24 a plus
About Los Angeles Philharmonic Association
Founded in 1919, the Los Angeles Philharmonic Association's mission is to perform, present, and promote music in its varied forms at the highest level of excellence to a diverse and large audience, both at the Walt Disney Concert Hall and the Hollywood Bowl. The Los Angeles Philharmonic Association is dedicated to continuing its pre-eminent status in the music world of the 21st century.