Assistant Director of Annual Giving Middlebury College
Posting Number: S01358
Position Summary: Actively manages fundraising and engagement campaigns that increase donor participation and annual donations through audience segmentation, compelling messaging and innovative multi-channel outreach. Serves as the technical expert, analytics point person and project manager for Annual Giving communications (print mail, email, digital campaigns, texting). Evaluates campaign performance and donor trends, recommends appeal strategies and implements all facets of the Annual Giving marketing plan. Manages the Annual Giving operation to ensure data integrity, intelligent segmentation strategy and timely completion of projects to drive maximize engagement and fundraising results.
Essential Functions: Earliest anticipated start date is November 29, 2019.
Offer is contingent upon successful completion of a criminal background check.
Marketing: Actively contributes to the campaign design and planning process, offering ideas and recommendations and convening planning conversations with relevant stakeholders. Delivers excellent project management to coordinate all facets of a communications campaign. Ensures that projects are on time, cost-effective and achieve the desired ROI.
Implements Annual Giving marketing plan, working closely with internal and external partners. Implementation includes audience determination, data segmentation and management; content creation, editing and project approval; testing and deployment; tracking and analysis of direct marketing results. Assists in editing and proofing copy. Builds email and other digital communications.
Digital Platform Management:
Oversees Annual Giving web presence, including creating, editing and updating appropriate web pages on Middlebury site.
Works with Advancement Digital Media Manager to develop strategy related to social media presence for key campaigns. Tracks and analyzes website and social media traffic.
Explores emerging technologies to best meet College Advancement engagement and fundraising goals and if appropriate leads implementation of said technology. Manages crowdfunding, texting and other key technology platforms
Data Preparation and Analytics
Manipulates donor data to prepare sophisticated segmentation of mailing lists, ensuring a high degree of personalization while maintaining data integrity. Works with large data sets and generates analytical reports that inform the office on campaign performance, donor performance, giving behaviors and more. Generates regular dashboard reports that monitor progress toward donor and dollar goals.
Recruiting and Soliciting:
Manages a signature reunion committee.
Solicits alumni for annual gift.
General Responsibilities: Performs other duties as assigned to assist the Annual Giving department and College Advancement division in meeting their goals
Participates in major Advancement events including Alumni Leadership Conference and Reunion weekends
Actively contributes to shared team goals and positive work culture
Qualifcation Education: Bachelors degree required
Knowledge, Skills and Abilities: Fundamental understanding of relational database systems, platforms, and reporting tools and how they interact
Keen understanding of digital fundraising and engagement platforms
Marketing and web data analysis (email marketing reports and Google analytics or similar tools)
Strong oral and written communications skills
Strong proficiency in MS Office suite of applications
Strong organizational skills and ability to manage multiple tasks and projects.
Must be detail-oriented
Evening and weekend work required
Some travel required
Ability to handle confidential materials with tact and discretion
Valid drivers license
Understanding of non-profit fundraising preferable
Experience: 2-4 years of experience in communications/marketing, preferably in a higher education setting
From its proud history spanning more than two centuries, Middlebury College has emerged as one of a handful of the most highly regarded liberal arts colleges. Middlebury is unique among these schools in being a classic liberal arts college that also offers graduate and specialized programs operating around the world.