Holley Performance Products seeks a Digital Marketing Specialist for a full-time role within an aftermarket automotive organization in Bowling Green, KY. This role works collaboratively with the Web Marketing Manager, Web Content team and the Product Management team to support Holley’s digital marketing strategy. You’ll be a part of a highly talented group of marketing and web professionals.
The Web Marketing Specialist position is responsible for assisting in design, layout and implantation of Holley’s website properties user experiences. Aids in conceptualizing website’s design ideas based UI/UX best practices, assisting in creating wireframe mockups, landing pages, and optimizing digital properties for maximum performance, scalability and responsiveness.
Assist with new online features and content change requests from internal business stakeholders, as well as conversion improvements, rich media tools & applications, web and mobile site analytics and reporting, and the project management of new Internet marketing projects to benefit Holley’s business.
Role and Responsibilities
This role works closely with IT team throughout the project, assisting with pre-launch and post-launch plans; tracking of Web site metrics, staying on top of trends in Internet marketing, and making recommendations to improve sites and drive new opportunities.
Website content optimization
Assist with content modifications, additions and deletions, and implementing approved digital enhancements on website and its platform.
Ensure our corporate websites have accurate product information, features, photos, videos, specs and more.
Control quality of work across digital platforms. Includes (but not limited to) ensuring content renders correctly on all browsers and devices.
Assist in ensuring best SEO practices for web content
Assist with other technical production duties as needed, such as videos, images, design comps and wireframes
Work with internal partners to develop realistic, creative and technical solutions based on the needs of the business bringing new digital content from the design phase all the way through to completed development while maintaining excellent customer service.
Help with brainstorming and implementing new features to augment site functionality.
Qualifications and Education Requirements
Must be able to easily handle day-to-day maintenance tasks and maintain a workload of projects
2 years: Web experience, preferably on a large, consumer-facing e-commerce website
Being a fast, independent learner able to master new skills quickly
Ability to communicate complex ideas and processes in a simplified manner
Excellent organization and time management skills
4 Year Degree Preferred
Strong written and verbal communication skills
The ability to work with a team and independently
Self-starter. Proven ability to drive projects to completion with good decision-making
Hands on aftermarket automotive knowledge strongly favored
Web site management skills a strong plus
Web Design Skills
Understanding of HTML5, CSS and browser capabilities
Fundamental understanding of HTML/CSS concepts
General knowledge of basic SEO best practices
Experience in WordPress
Marketing knowledge preferred
Resourceful and able to troubleshoot issues
Social media, photography, videography or design experience a plus
Proficiency in Adobe Creative Suite a plus
About Holley Performance Products, Inc.
Holley/MSD is a leading consumer branded business serving the $8 billion performance automotive space. With a combined 150 years of service, product knowledge and performance expertise, Holley and MSD are two of the oldest and most iconic brands in the performance automotive industry and are synonymous with American performance car culture. In addition, through a series of strategic acquisitions, Holley/MSD has built a stable of industry leading, complementary brands, including Hooker, Accel, Edge, Superchips, NOS, Weiand, Racepak, Hays, Mallory, Earls, Quick Fuel Technologies and DiabloSport. Holley/MSD serves a lifestyle market and its mission is to add value and excitement to enthusiasts’ vehicles to fuel their automotive passions.