Primary Purpose: The Assistant Director, Transfer Recruitment, is responsible for meeting the undergraduate transfer student enrollment and tuition revenue goals of the University of the Pacific. Using professional judgement and nationally recognized best practices, is responsible for marketing the campus to a wide audience and must present information in an influential manner that drives transfer student enrollment. Under broad general direction from the Director of Community College Partnerships, the Assistant Director must plan a strategized marketing effort within assigned territories to enroll an academically talented and diverse transfer student population. This position will be concentrated within the Sacramento region and surrounding area, with primary focus on the Los Rios Community Colleges (Cosumnes River College, Sacramento City College, American River College, and Folsom Lake College), Sierra College, Woodland Community College, and Yuba College.
Essential Functions: 1. Recruit transfer students in an assigned territory by determining the appropriate travel schedules and marketing initiatives to drive enrollment goals. This includes, but is not limited to, community college visits, surrounding community events, large scale university expositions, and other activities to gather transfer student prospect leads. Being able to command both small and large audiences, as well as work one-on-one with prospective students, in speaking about the University of the Pacific in a professional style with influencing presentation skills is essential. During any year, the Assistant Director, Transfer Recruitment, is traveling 8 to 10 weeks both during the fall and spring terms, recruiting students at assigned California Community Colleges.
2. Use professional initiative to develop an original marketing plan, using the resources of the department, for assigned territories. This includes developing unique and different strategies to meet transfer student enrollment goals, as territories vary in need and requirements of the marketplace. Using the CRM (Salesforce), as well as other sources of social media, to recruit and communicate with prospective students and community college staff. Establishing long lasting relationships with California Community College Transfer Center Directors and Counseling staff, community leaders, University alumni, and others is essential. Successfully developing and deploying the plan are critical in driving enrollment goals as managers of assigned territories.
3. Must be able to speak and present to a wide and varying diverse audience, both to the traditional and non-traditional student clientele, to effect and drive inquires, applications, and admissions to the University. This includes being able to interact with community college students, school administrators, coaches, and other individuals. To be able to present on and off campus, and deliver a compelling case for enrollment at Pacific, both in an individual and group setting. While attending high volume expositions to recruit prospective transfer students, the Assistant Director must formulate quick positive attributes of the University to effectively persuade the clientele to consider Pacific.
4. Evaluate applications for admission and scholarship determination. This includes reviewing the completed coursework of the prospective transfer students and determining if the academic record shows progress for achievement at Pacific. To render a holistic admission decision that takes into consideration grade trends, reading personal statements and letters of recommendation, and conducting interviews to draw a conclusion based on professional judgment.
5. Must possess the flexibility and wherewithal to operate in several databases at one time. This includes using Salesforce, OnBase, and Banner. Must be able to navigate the systems to provide a high level of customer service to the public. Must understand the parameters for running ones own reports to track student inquires to applications, and applications to enrollees, to better manage assigned territory recruitment.
6. Incumbents work diligently in contacting potential students via telephone and email during and after normal business hours. Must respond to the requests for information to help prospective students make the best decision about attendance at Pacific.
7. The Assistant Director must have an obligation to be financially prudent and is given autonomy to make decisions that allow purchasing of goods and services to drive enrollment needs.
8. The Assistant Director will plan, organize, and execute a variety of on-campus and off-campus events. This includes planning from the inception, invite preparation, messaging to potential students, faculty, and administrators, and then running the actual event. These could include, but are not limited to, on-campus open houses, On the Spot Admission Days, and community college counselor and faculty meetings and conferences.
9. Will work cooperatively with faculty to understand the needs of the academic departments in marketing the University to prospective transfer students, community college counselors and administrators, and community leaders.
10. Other duties as assigned.
A bachelors degree from an accredited college or university.
Three (3) years of related experience in transfer student recruitment services.
Bilingual skills are highly desired.
Experience in working with diverse student populations.
Experience in working with non-traditional working adult student populations.
Experience in using Salesforce in student recruitment and communication activities. Skills/Knowledge and Expertise
Excellent public speaking, interpersonal, and cross-cultural communication skills.
Ability to work independently with minimal supervision.
Exceptional organizational skills.
Strong work ethic.
Must feel comfortable in a team-oriented, collaborative working environment.
Knowledge of and willingness to learn and work with technology; specifically word processing environments, internet navigation, databases, and email correspondence.
Positive attitude, proven ability to work successfully with diverse populations, and demonstrated commitment to promote and enhance diversity and inclusion.
Physical Requirements: The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position requires constant sitting and repetitive motion while using a computer keyboard and telephone. Frequent walking, standing, and simple grasping. Climbing of stairs, walking across campus, stooping, and reaching. Constant communication using both spoken and written means. Occasional lifting up to 25 pounds.
Work Environment/Work Week/Travel: Work is primarily performed in a standard office environment. May be required to work irregular hours and travel extensively to meet business needs.
Valid drivers license required. Incumbent must also be able to meet the Universitys fleet rules and be eligible to drive for University business. The University and its insurance carrier reserves the right to exclude applicants based on their driving record.
Hiring Range: Commensurate with experience, exempt
Background Check Statement: Applicants who are selected as final possible candidates must pass a criminal background check.
Drawing on its rich legacy as the oldest chartered university in California, Pacific is a student-focused, comprehensive educational institution that produces outstanding graduates prepared for personal and professional success. Our student body thrives in Pacific's small classes and dynamic cultural environment, while our distinguished alumni are transforming their communities every day.
University of the Pacific is a nationally ranked university with a long tradition of dedicated teaching, small class sizes, practical experience and vibrant residential life. The breathtaking main campus in Stockton, California is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni School of Dentistry in San Francisco. Total university enrollment is nearly 7,000, with 3,757 undergraduates in an average class size of 19 and a student/faculty ratio of 14:1. Eighty-seven percent of students come from California, with 35 other states and 25 foreign countries also represented.