About Northeastern: Founded in 1898, Northeastern is a global research university and a world leader in experiential learning. The same commitment to connecting with the world drives our use-inspired research enterprise. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools. Our campuses in Charlotte, N.C., San Francisco, Seattle, and Toronto are regional platforms for undergraduate and graduate learning and collaborative research. Northeastern pursues advanced research in security and materials at the Innovation Campus in Burlington, Massachusetts, and in coastal sustainability at the Marine Science Center in Nahant, Massachusetts.
About the Opportunity: The Global Experience Office (GEO) is a central office of global education at Northeastern University, committed to ensuring that every Northeastern student has an opportunity to engage in intellectually challenging and culturally enriching experiences throughout the world. To achieve this, GEO partners with Northeastern colleges and units to integrate meaningful global experiences into their curricula and to enhance their capacity through global mobility. Northeastern's signature programs, including Dialogues of Civilizations, Global Quest, The N.U.in Program, and Semester-In, are carefully designed to reflect the Northeastern University (NU) global mission, complement students' on-campus studies, deepen students' knowledge of the world and their chosen field of study, and help students develop intercultural and political sensitivity, utilize and strengthen foreign language skills, explore global career options, and grow as individuals. Through these programs, GEO facilitates global experiences for over 3,800 NU students and 200 additional foreign incoming students.
Responsibilities: The Senior Marketing and Communications Manager leads GEO's Marketing and Outreach Team and spearheads the development and implementation of GEO's data-driven marketing strategy, identifies and implements multichannel marketing campaigns, ensures their correct execution, and analyzes the results to further inform marketing strategy. Additionally, this position will work closely with other units in the university such as External Affairs and Enrollment Management to ensure marketing and branding synergies. The position is responsible for strengthening the brand, raising visibility of global learning and recognition of GEO's voice through creative story-telling, and developing consistent audience-appropriate communication practices and messages within and beyond the institution. The position achieves these goals through a combination of digital and traditional outreach methods, publications, campaigns and events.
Bachelor's degree in and 6-8 years of progressively responsible relevant experience
Demonstrated success in managing major projects in support of strategic marketing and communications initiatives
Demonstrated ability to handle multiple tasks simultaneously and adapt to change.
High degree of proficiency with internet and desktop software, Google Analytics, and internet marketing and advertising tools. Sophisticated experience with Excel required.
Experience with website design, user experience and architecture, and SEO strategy development;
Experience in social media, including (but not limited to), content development, community management, influencer marketing, emerging technologies
Creativity, including evidence of devising effective digital assets, digital campaigns, and web presence.
Familiarity with content management systems and exposure to marketing automation systems and CRM systems a plus.
Demonstrated experience as an innovative thinker/problem-solver
Ability to collaborate and thrive in a cross-functional team environment.
Excellent interpersonal, diplomatic, and intercultural communications skills; proven ability to communicate technical strategies clearly and effectively
Ability to proactively gain external industry knowledge and continued learning.
Experience of working in higher education a plus.
Salary Grade: 12
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.