Act as the prime liaison with the University's licensing agent, The Collegiate Licensing Company (CLC), for Martin, Chattanooga and the Health Science Center. The Assistant Licensing Director corresponds regularly with CLC for the Knoxville campus as well. (7%)
Manages daily licensing operations for the Chattanooga, Martin, and Health Science Center campuses. Duties will include, but are not limited to (30%):
Manage artwork approval for all campuses.
Last year the licensing office reviewed over 8,500 artwork submissions. Each submission requires an intense amount of attention, as these designs will be what are available for purchase in the marketplace. To ensure superior brand image, the following things must be reviewed:
Appropriate representation of University marks
Appropriate indicia present
Proper distribution channels and adherence to PCM programs
Quality and good taste of product
Develop, manage, and enforce guidelines/rules to ensure consistent control and approval of each unique retail design.
Establish and maintain collaborative relationships with Intercollegiate Athletics, Alumni Associations, Bookstore, local retails, and likewise.
The Assistant Licensing Director is the primary color auditor. A large portion of the Assistant LDs job is enforcing the proper use of PMS 151 in the marketplace. (See Color Compliance Audit in additional information) (15%)
Process approval for "Hot Market" designs in a timely fashion. These items require urgent care because there is an immediate demand for the product after a significant win or University accomplishment (3%)
Play a key role in developing and executing marketing campaigns to fulfill the programs mission. These marketing campaigns include, but are not limited to "College Colors Day," 'I Love College Hoops," Saturdays Since 1891," and the "Power Tee." The Assistant Licensing Director is responsible for the creation of these marketing materials such as flyers, letters, banners, and social media (5%)
Secure appropriate trademark/service mark registrations. Ensure that Tennessee meets the requirements of state and federal trademark registrations, including obtaining specimens and/or pictures of specimens for trademark registration as required by the United States Patent and Trademark Office (USPTO) and the Tennessee Secretary of State's Office (3%)
Coordinate and conduct game day infringement enforcement activities with the University's licensing agent and local law enforcement (3%)
Enforcement is a duty of the Office of Trademark Licensing that should not be taken lightly as the seriousness of any given seizure can escalate very quickly. Because we are confiscating people's property, emotions are heightened and our presence is less than favorable. Although we are in the presence of an officer to protect our safety and to aid in taking legal action i.e. citations, handcuffing, etc., the situation has the opportunity to become very dangerous. The members of the Office of Trademark Licensing are required to be knowledgeable about the law but also firm in their approach and dealings with infringers.
Maintain and grow the College Crafter Program for handmade goods adorned with protected University marks. (2%)
Assist the Licensing Director in establishing strategic directions for the Trademark Licensing Program, particularly as it relates to growing the program of the Martin, Chattanooga, and Memphis campuses (7%)
Maintain professional contact with peer institutions, licensing organizations, and trade organizations. Attend relevant conferences and professional meetings 3%)
The Assistant Licensing Director is responsible for maintaining the Licensing Office website as well as explaining the licensing process and policies to external communities, individuals and potential and current partners (3%)
Work with the University community, manufacturers, retailers and general public to provide information regarding the University's licensing program. This includes meeting with vendors about opportunities and ideas to grow their collegiate branding business for the schools in the University of Tennessee system (7%)
Coordinate and conduct marketplace surveys in order evaluate the overall health of each brand and mark in the marketplace. This includes routine visits to the Martin and Chattanooga campuses and frequent Knoxville assessments (5%)
Compile and analyze necessary information for correspondence and financial reports, agreements, and other documents as required (7%)
Internal Number: 182326
About University Administration
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.